About
I show you what breaks before you build it.
I’m Hovhannes Hovhannisyan, a solo founder in Yerevan. I help SaaS founders decide what belongs in v1, what can wait, and what each decision affects — hands-on in a Clarity Sprint, and by building Product Clarity, a planning system for solo SaaS founders building with AI.
01 / Background
The short version.
I’ve spent years building digital products — the hands-on kind of work where you see exactly why some ship clean and others sprawl. The difference was rarely effort or tooling; it was clarity about what to build, and in what order. That became my focus.
I think most product problems are decision problems in disguise. So I build less, make every part earn its place, and give AI tools the whole picture instead of a single ticket — and I take on a small number of projects at a time, so each one gets that attention.
02 / What I’m doing now
Building Product Clarity.
Right now I’m building Product Clarity — a planning system that keeps a whole product connected: positioning, MVP, pages, flows, and the technical decisions. Alongside it, I run Clarity Sprints for founders who need that clarity by hand, today.
I write about the work as I go in the field notes, and the software running this site is listed, with reasons, in the stack.
03 / How the work gets done
A husky, and the return to the work.
Working alone, there is no team rhythm to borrow. No stand-up starts the day and nobody tells you a decision has been open too long. I used to think consistency meant producing the same amount every day, which is impossible when one day is strategy, the next is debugging, and the next disappears into calls.
The useful definition turned out to be narrower: can I return to the work without spending half a day reconstructing what I was doing? That changes what a routine is for. It does not have to guarantee output. It has to make starting familiar and leave enough context that tomorrow’s version of me can enter the work without a negotiation.
My husky does not care whether the deployment worked. At roughly the same time, we go outside — and that boundary stops one frustrating task from being dragged through the rest of the day. Walking also changes the kind of thinking available. Often the problem is not the code I was fighting; it is a product choice I had not made clearly.
The habit that survives busy weeks is the smallest one: name a single outcome before starting, stop at the next decision rather than inventing scope to fill the time, and leave a note saying what changed, what is open, and the first useful action tomorrow. That note is what removes the need to trust memory. A good routine protects the return, not the streak — and on a bad day the minimum version is reading yesterday’s note and making one decision explicit.