I turn product chaos into a clear build plan.

I’ve spent years building digital products — the hands-on kind of work where you see exactly why some ship clean and others sprawl. The difference was rarely effort or tooling; it was clarity about what to build, and in what order. That became my focus.

I think most product problems are decision problems in disguise. So I build less, make every part earn its place, and give AI tools the whole picture instead of a single ticket — and I take on a small number of projects at a time, so each one gets that attention.