HovhannesSolopreneur

Yerevan Product Coffee

One table. Better product decisions.

A private six-person roundtable in Yerevan for people building digital products. Bring one real decision; leave with a clearer next move.

Founders, product, design, engineering, growth, and customer-facing builders.

Request a seat See upcoming dates

Free to joinRequest requiredRead personally within 3–5 days

A top-down pencil illustration of a shared table mid-conversation: hands, notebooks, sketches, a laptop and coffee
six seats · one table · no pitches
  • Next tableCountdown to the table
  • Time19:00–20:3090 minutes
  • WhereYerevanQuiet venue · shared on confirmation
  • Seats5 guest seatsRequests open · live availability

What you get

Leave with more than notes.

90 minutes is not long. It is long enough for one question, if the room is small and nobody is performing.

01

The decision, actually examined

You arrive stuck on one product call and spend the evening on that call — not on advice general enough to fit anybody.

one question, 90 minutes

02

Five people who owe you nothing

Nobody at the table is invested in agreeing with you, and none of them see the problem from where you see it.

no stake in your answer

03

Builders worth a second conversation

You meet five people through a real problem rather than a business card, which is a far better reason to message somebody in March.

context, not contacts

What we discuss

Questions worth bringing to the table.

  • What makes a product problem worth solving at all?

  • How do you find evidence of demand before building?

  • What belongs in a first release — and what clearly does not?

  • How should positioning, pricing, and the product fit together?

  • What is actually learnable from a launch that went badly?

  • How is building with AI agents changing the decisions, not just the speed?

Agenda

A focused 90 minutes.

  1. 00:00

    Arrival & coffee

    Settle in, meet the room, and leave the pitch at the door.

  2. 00:10

    Introductions

    Quick context on who is at the table and the perspective each person brings.

  3. 00:20

    What everyone is building

    Each person shares the product and the decision currently closest to them.

  4. 00:35

    Focused discussion

    We work through the edition theme using real examples from the table.

  5. 01:05

    Hot seats

    A few questions get deeper attention, practical challenge, and candid feedback.

  6. 01:20

    Takeaways & connections

    Each person names the next move and who they want to continue talking with.

How the table is formed

Curated for depth, not filled by order.

six seats create enough range for different perspectives and enough space for everyone to contribute. Who sits together matters more than how fast they replied — and titles matter less than being close enough to the work to bring a real question.

An illustration of a host and guests arranged around a round table

Who sits at the table

  • FounderBuilding or validating a product of your own.
  • ProductDeciding scope, priority, discovery, and delivery.
  • Design / researchBringing users, flows, and evidence into the room.
  • EngineeringTurning product intent into something real.
  • Growth / marketingPositioning, demand, distribution, retention.
  • Customer-facingSales, support, and discovery signals.
  • Hybrid / otherMore than one lens, and that is fine.
01

Curated, not first come

Requests are read and placed to build one balanced table, not queued by arrival time.

02

Bring one real question

A decision, a trade-off, or a constraint you are genuinely stuck on — not a status update.

03

No pitches

No selling, recruiting, or lead collection. The room is for the conversation itself.

04

Six people total

I host and take one of the six seats. Five guests, so everyone actually gets to speak.

An illustrated portrait of Hovhannes Hovhannisyan

Your host

Hosted by Hovhannes Hovhannisyan.

I’m a solo founder in Yerevan building Product Clarity and helping founders turn uncertain product ideas into focused build decisions. I host the table, guide the discussion, and participate as one of the six people — not as a lecturer above the room.

  • Takes one of the six seatsHost and participant, never a lecturer above the room.
  • Reads every request personallyA written reply within 3–5 days — never an automated one.
  • Writes the thinking downThe field notes between tables are public and signed.
About Hovhannes LinkedIn

Questions

Before you request a seat.

The table is intentionally small. These cover what people ask first.

How many people can join?

Six people in total: me as host and five guests. The small format exists so everyone has room to speak, ask, and contribute.

Is an early-stage idea a good fit?

Yes, if you are actively validating it and can bring a concrete product question. You do not need a launched product or a senior title.

Is there a participation fee?

There is no participation fee. Each guest simply covers their own drink unless the confirmation email says otherwise.

When is it, exactly?

Tables meet once a month, usually on the second Thursday, Yerevan time. The next one is , 19:00–20:30.

Which language do we use?

English by default, with Armenian or Russian whenever it helps the conversation stay natural and precise.

When will I receive the exact address?

The exact central Yerevan venue is shared only with confirmed guests, together with the calendar invitation.

Can I join without my own product?

Yes, if you are currently close to real product work and can bring useful evidence or experience from product, design, engineering, growth, research, sales, or support.

When will I hear back?

I read every request personally and aim to reply within 3–5 days. If the table looks like a useful mutual fit, I will confirm your seat and send the venue details. A request is not an automatic registration.

Is this a public networking event?

No. It is one curated table with no audience, pitches, panels, or lead collection. The point is a useful conversation between people doing the work.

Upcoming tables

Choose your Thursday.

One table a month in Yerevan, usually the second Thursday. The next is , 19:00–20:30. Pick a date here and it carries straight into your request below.

1of 5 guest seats left

4requests awaiting review

3of 5 guest seats left

0requests awaiting review

5of 5 guest seats left

0requests awaiting review

4of 5 guest seats left

0requests awaiting review

Current availability · Pending requests do not reserve a seat.

Apply

Request a seat

Choose the perspective you bring, confirm your table, and add any context you want. Four short steps; every request is read personally.

Step 01 of 04What perspective do you bring?

Pick the closest one. If you span several, choose “hybrid” and explain the mix in the last step.

Step 02 of 04Choose your table.

Usually the second Thursday in Yerevan. Each date below carries its own time — choose one.

No date selected yet.

Step 03 of 04Your details.

Your application stays private. Your name or avatar appears publicly only after approval and only if you explicitly opt in below.

With the country code. Used only to reach you on the evening itself, and deleted if the request is closed.

Personal profile only. Company, post, job, and shortened links are not accepted.

JPEG, PNG, or WebP. The image is cropped locally and stored privately.

Step 04 of 04Optional context.

Nothing here is required. Two lines help me place you at the right table — or send the request as it is.

Add more context

Not this month? The table comes back.

One table every month, and the thinking behind it is written down between them.

Read the field notes