Building in public

Solo founder · Product systems · AI

I turn product chaos into a clear build plan.

I’m Hovhannes. I help solo SaaS founders decide what belongs in v1, what can wait, and what each decision affects — hands-on in a Clarity Sprint, and with Product Clarity, the planning system I’m building in public.

Product systems · AI-dev · Yerevan

Hovhannes in a paper-collage portrait beside the words From Chaos to Clarity
Current chapterIdea → launch

01 / About

Make the system clear before building it.

I turn messy product ideas into clear build plans.

Before the build starts, I pin down the audience, the smallest release worth shipping, and the decisions that affect everything else. You get one plan that both you and your AI tools can follow without guessing.

A taped paper note showing a messy product idea becoming one clear connected picture
Product Clarity artwork showing Hovhannes, a connected roadmap diagram, and the phrase Turn product chaos into a connected build plan

02 / Current project

In development

Product Clarity

A planning system for solo SaaS founders building with AI. It keeps positioning, MVP, pages, flows, and technical decisions connected in one place — so when one feature changes, you see what else breaks before the code does, and your AI tools get the product context, not just a ticket.

PositioningMVPFeaturesPagesUser flowsRoadmapDependenciesTechnical structure

See how Product Clarity works

03 / My principles

Four rules I keep coming back to.

They keep the roadmap honest when a new idea sounds more exciting than the problem in front of me.

  1. 01

    Clarity before code.

  2. 02

    Build less. Make every part earn its place.

  3. 03

    Give AI the product context, not just a ticket.

  4. 04

    Every feature should solve a problem someone actually has.

04 / Yerevan Product Coffee

Six builders. One table. Real product conversations.

A curated coffee roundtable for people actively building digital products in Yerevan. Bring one real question, contribute what you know, and leave with a clearer next move.

  • 6 people totalHovhannes + 5 guests
  • One focused themeNo talks or pitches
  • Table forming nowManual selection
Request a seat
Illustrated coffee cup with Yerevan landmarks and Mount Ararat
Come for coffee.
Leave with clarity.

05 / Building in public

What I’m learning as I build.

Honest notes on scope, product decisions, and the parts of AI-assisted building that get messy in practice.

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06 / Contact

Need a clearer next move?

Bring me the messy version. In one focused sprint — five to seven days — you get a build-ready MVP blueprint for one product idea: what ships, what waits, and what each decision affects.

$300 founder rate First three founders · then $600

Honest guarantee: if the kickoff call shows I can’t add real clarity, you get a full refund. Full process, pricing & FAQ on the sprint page.

Or follow along by email